How To Throw A Customer Appreciation Party In The Mortgage Business

How To Throw A Customer Appreciation Party In The Mortgage Business

 Past customers are the key to long-term success in the mortgage business. A customer appreciation party is one way to show your past customers that you are their mortgage advisor now and in the future. Customers are the best way to meet your customers after closing and thank them again for their business. After their loan is stopped using email, mailing and phone calls, continuous communication is a useful tool to stay in touch. You can keep them informed about new programs, cash-out options, or savings possibilities, but appreciation teams have a few ways to let you meet them face to face. The following party suggestions will help you build customer loyalty, additional referrals and increased transactions.

1. Guest List - Start by inviting all the customers you have mortgaged in the last 2 years. If your organization mails your past customers to customer satisfaction surveys, make sure you review them when creating your invitation list. If you have a highly dissatisfied customer, do not invite them to the event. Add repeat clients and realtors, insurance agents, builders, contractors, and attorneys who are good referral partners. Always invite your staff members, including processors, closures, post closures, receptionists, sales managers, and anyone who may have had contact with some of your past customers.

2. Budget - Contact your sales manager or head office and ask them for a budget for your customer appreciation team. Try collaborating with a title company, credit repair company, contractor, or insurance agent as a sponsor to increase the budget for the party.

3. Pick a place - Depending on your budget, you can book a party center, rent a pavilion in the park, or choose to have a barbecue in your parking lot. Just remember, customer appreciation parties should be a party, not a sales event.

4. Party Details - Decide on price and time and day or your event. Will it tempt more participants during business hours or on a weekend? Choose your food, drink and entertainment. Would you like to hire a disc jockey or band? Do you want to get bounce house for kids or money machine booth for adults?

5. Promotional Items - Would you like to offer a door prize for all guests to attend? Maybe, you can get a great prize and ask the event sponsors to provide gift cards. You can encourage your past customers to participate in the party through rewards given at the event such as: television or holiday promotion. Affordable gifts such as hats, T-shirts, coffee mugs and promotional items at parties are good, but make sure you have some expensive gifts to attract more past-customers to your party.

It. Invitations - Follow up with all guests, including mail invitations and email invitations 3 weeks before the party. Ask anyone who participates in the RSVP, so you have an idea of ​​how much to buy for the party. One week ago, follow up on phone calls from past customers who didn't respond

Make sure you spend time at the party with your guests. If mortgage questions come up, take their information below and let them know that you will follow up with them after the event. Make time at the party to build relationships and just stay away from sales. Throwing a well-planned and organized customer appreciation party results in retaining past customers, increasing satisfaction with referral partners, enhanced image, and improved consistent referrals.